Internet Radio is a fantastic product of this digital age. Broadcast radio has adopted the practice of simulcasting their over-the-air broadcast on the internet in overwhelming numbers. Unlike a radio station's over-the-air broadcast, very exacting listener statistics are produced from the media servers distributing the online radio broadcast. In fact, modern digital media players not only distribute the radio programming sent out by the radio station, but limited other data is communicated back to the media server sending the radio signals.

Therefore, we can know certain non-personal information about the very listeners of the broadcast such as where they are located (down to the zip code), when they tuned in, how long they listened to the broadcast and we can also know exactly how many listeners heard any particular song, news cast or more importantly your commercial.

As a consequence of having all of this demographic data, we are able to target your advertising nationally, regionally and even by zip code locally. You can chose the times of day you want your commercial heard and the format of the radio stations chosen to air your commercial. Some delivery platforms even collect limited voluntary listener data regarding gender, age and income demographics.

$  You only pay for commercials actually heard by your targeted audience  $

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Campaign Design Examples:

METRO-OFFICE WORKER/ONLINE BUYER Target

You want to put your message in front of people at work during the hours of 8 AM and 6 PM. You only want major metropolitan cities and you want to narrow your audience even further to upscale corporations where you know even clerical workers have an income appropriate for your product(s) and your previous sales results indicate this demographic is most likely to hear the ad, view the graphic and click through to your website.

This is easy... you select the minimum size of the metropolitan area, what radio formats are best suited to your product, and we will target the right zip codes and station day-parts that fit your requirements.

STORE PROXIMITY Target

Your retail chain has 300 locations throughout the United States. You want to reinforce a major week-long sale at all of your store locations. Therefore, you want to reach Internet Radio listeners living within 25 miles of each of your stores. 50% of your stores have automotive departments and you want to target men. The other 50% of your stores are primarily clothing and domestic goods. So, you want to target women with your advertising.

Based upon station demographic data collected ,we will target the male or female weighted radio stations within the network, the best day-parts and the zip codes covering the radius desired.

LOCAL BUSINESS/RURAL Zip Code Saturation Target

You are opening a new upscale lunch and dinner restaurant located in the county-seat town. There are three network radio stations broadcasting on the internet locally and 2 stations located in a nearby medium sized city where large numbers of local residents work.

You have a limited advertising budget and you absolutely need to make sure your advertising dollars are reaching the most likely audience to visit your restaurant. You go after all of the day-parts on the smaller local radio stations and just the day time office worker hours for the two larger city radio stations.

A large number of the city office workers still listen to their local radio station just to hear what is happening in their home town where children maybe attending school. While others may tune in to the city radio stations for traffic, news and possibly even more timely national programs.

HIGH SCHOOL SPORTS  National Target

You own a company that markets products to the parents and grandparents of high school students. High School games are broadcast various nights of each week. Not every radio station broadcasts high school sports, but you want all of them that do.

We will receive a schedule of events from each participating radio station airing high school sports and deliver your commercial during each broadcast.

USE YOUR IMAGINATION for your own targeted Internet Radio campaign.